Skip the Uber Eats fee. Keep 100% of your order revenue.

Uber Eats charges food trucks 15–30% per order and gives you back nothing — no customer data, no loyalty, no control. TrooNow is direct ordering with zero commission built for how food trucks actually work.

Why food trucks should ditch Uber Eats

You're paying Uber's growth with your margin

Uber Eats charges restaurants and food trucks 15–30% per order to fund their driver network, marketing, and shareholder returns. On a $20 order that's $3–$6 per transaction. A truck doing $20,000/month on Uber Eats at 25% commission pays $5,000/month to Uber — more than most trucks' entire monthly profit.

Uber Eats inflates your prices — and customers notice

To offset the commission, many operators raise their Uber Eats prices 10–20% above their in-person menu. Customers see the markup, they trust you less, and your reviews suffer. With TrooNow direct ordering, your prices are your prices — no markup, no commission, full trust.

Your customer data stays locked in Uber's system

Every repeat customer on Uber Eats is Uber's customer, not yours. You can't text them when you're in their neighborhood. You can't reward them with loyalty points. You can't build the direct relationship that turns a one-time order into a regular who visits twice a week. TrooNow gives you every customer's contact info from day one.

Food trucks don't need a delivery network — they need a live map

Uber Eats was built for restaurants with fixed addresses. Food trucks move — your most valuable digital tool is a live map showing where you are right now, a schedule of upcoming locations, and SMS alerts that tell regulars when you're nearby. None of that exists on Uber Eats.

Feature comparison

Feature TrooNow Uber Eats
Monthly cost $19/mo flat 15–30% per order
Commission per order $0 15–30%
You own customer data ✓ Full contact info ✗ Uber owns it
Direct ordering URL ✓ Your own link ✗ Uber Eats listing only
SMS marketing ✓ Included ✗ Not available
Loyalty rewards ✓ Included ✗ Not available
Live location map ✓ Included ✗ Not applicable
Pre-order scheduling ✓ Included ✗ Not available
Festival / QR mode ✓ Included ✗ Not available
Kitchen display ✓ Included ✗ Not available
No price markup needed ✓ Sell at your real price ✗ Most operators add 10–20%
14-day free trial ✓ N/A

Common questions

For most food trucks, yes. The main value Uber Eats provides is discovery — new customers finding you on the app. TrooNow's marketplace listing and your city's SEO page on TrooNow provide similar discovery. Once a customer orders direct, they rarely go back to the third-party app.
The simplest method: add your TrooNow ordering link to your Uber Eats profile description (if the platform allows), your social bios, your truck's QR code, and in any communications. Offer a loyalty incentive — first direct order earns double points — to accelerate the shift.
TrooNow is optimized for food truck operations — pre-order pickup, walk-up QR ordering, and catering booking. For trucks that want to offer delivery, a separate delivery setup (your own driver or a third-party) can work alongside TrooNow's ordering system.
At $18,000/month revenue with a 25% Uber Eats commission, you're paying $4,500/month or $54,000/year to Uber. TrooNow at $19/month + 2.9% processing on the same volume costs about $543/month or $6,516/year. That's over $47,000 in annual savings.
Some discovery traffic, yes — Uber Eats does bring new customers. But most food truck operators find their repeat business (the profitable customers) comes through social media, SMS alerts, and word of mouth, not delivery apps. Your TrooNow page and the /food-trucks directory also help new customers find you.

Keep 100% of your order revenue.

Direct ordering, SMS, loyalty, and live location — everything Uber Eats doesn't offer. $19/mo.

Start your free trial →