TrooNow · τρωω · Greek for “eat now”

Stop texting orders. Stop losing track of inventory. Stop paying Toast 30% per ticket.

TrooNow gives food trucks a real website, online ordering, POS, live map, and loyalty — all in one login. Set up in 5 minutes. No contracts.

Start free for 14 days See features

Looking to book a food truck for your event? Browse the directory →

$19
per month (annual)
$0
added platform fees
5 min
to go live
✓ No platform fees on your sales ✓ No contracts — cancel anytime ✓ Works on any tablet ✓ Live in 5 minutes ✓ Stripe & Square supported

Live in 3 steps

No developers. No design skills. No contracts.

1

Sign up

Pick your business name, enter your email. No credit card required to start your 14-day free trial.

2

Set up your site

Our wizard walks you through menu, colors, hours, and payments in under 5 minutes.

3

Start selling

Share your link, accept orders, text your customers. You're live.

See it in action

This is what your customers see. Click through the tabs to explore.

Bob's Tacos
Open now · Pickup in 15 min
All Tacos Burritos Sides Drinks
Street Tacos (3)
Carne asada, cilantro, onion, salsa verde
$10.99 +
Birria Tacos (3)
Slow-braised beef, consome dip, melted cheese
$13.99 +
Loaded Burrito
Rice, beans, meat, pico, sour cream, guac
$12.99 +
Elote (Street Corn)
Mayo, cotija, chili lime, cilantro
$5.99 +
Horchata
House-made rice milk, cinnamon, vanilla
$3.49 +

Try it free for 14 days

Everything a food truck needs — and then some

Website, ordering, POS, maps, loyalty, and bookkeeping — one login, one bill.

Live location map

Show customers exactly where you're parked with a real-time map pin. One tap to update.

Online ordering

Customers order + pay from their phone. Apple Pay + Google Pay included. Orders route straight to the kitchen display.

Tablet POS + real card processing

Ring sales on any tablet. Two ways to charge cards: customer scans a QR and pays on their phone (2.9% + 30¢), or tap/insert on a Stripe Terminal reader (2.7% + 5¢). Cash + check too.

Customer facing display

Turn any second screen into a live order mirror. Customer sees their cart, selects a tip, and pays — all on their side of the counter. No cashier interaction needed for the tip step.

Barcode scanners + labels

Any USB or Bluetooth barcode scanner works — scan UPCs or internal codes at the window. Print your own barcode sticker sheets right from the admin.

Thermal receipt printers

Prints paper receipts on any 80mm or 58mm receipt printer (Star, Epson, MUNBYN). Auto-print on every sale with your logo, order #, and footer.

Festival mode

Turn a chaotic festival into a well-oiled line. QR ordering, 3-digit pickup codes, and a big-screen display that flashes ready codes so no one misses their food.

Combos & deals

"3 tacos for $10" and "2 drinks + chips for $8" style bundles. Auto-applies at checkout — no codes to type, no math at the window.

SMS alerts

"We're here!" broadcasts to fans with geofencing so only people nearby get texted. Order status updates + review prompts built in.

Multi-truck fleet

Run 2 or 10 trucks under one account. Live map console, per-truck revenue, truck-scoped QR codes, shared menu with per-truck overrides.

Staff roles & PIN login

Owner, manager, server, kitchen — each gets their own pages. Servers can't see your Stripe; kitchen only sees the queue.

Events & catering

Private events, catering quotes, deposits, signed acceptance — the whole flow. Calendar export to Google and Apple.

Loyalty program

Points per dollar, customizable rewards, signup bonus. Drives 30%+ repeat visits for the trucks who use it.

Public directory

Get listed on our Book a Truck marketplace. Free with every plan. Plus plans get featured placement + priority on the live map.

Sales analytics

Daily revenue, top items, rush hours, food cost %, margin per dish. Per-truck and per-festival breakdowns.

Weather cancel

One click cancels the day and notifies everyone who pre-ordered or subscribed. No scrambling on the phone at 6am.

Beautiful design

Brand kits, Google Fonts, custom colors, custom domain on Pro+. Your site, your brand — not ours.

Bookkeeping tools

Pro and above includes an expense ledger, P&L, mileage log, and sales-tax summary. Plus adds bills and accounts payable. Organizes your records so your CPA has less to chase — not a replacement for one. Informational only, not tax or accounting advice.

Online reservations

Customers book a table from your site — date, time, party size, special requests. You manage everything from the admin: confirm, seat, cancel, assign table numbers. No third-party booking app required.

Table QR ordering

Print a QR code for each table. Customers scan, order from their phone, and pay — no server needed for the order step. Orders arrive in your kitchen display tagged with the table number.

Truck + storefront

Run a brick-and-mortar location and a truck under one account. Hybrid mode shows the right features for each — table QR and reservations for the storefront, live location and festival mode for the truck.

I ran a sub shop and a scoop ice cream store. Not a franchise. Mine. Every decision, every problem, every bad week was mine to deal with.

I know what your software stack looks like because I lived it. A POS that fights you during the lunch rush. Online ordering that skims a cut off every sale. A dozen logins for tools that don’t talk to each other. Somewhere in the back of your head, the nagging feeling that there has to be a better way.

TrooNow exists because I got tired of waiting for someone to build what food operators actually need. Not a restaurant tool with a truck mode bolted on. Not another platform designed for a franchise with an IT department.

One platform. No commission on your sales. No hardware you have to finance before you take your first order. Built the way an operator would build it, because one did.

Jimmy, founder · Missouri

How we compare

Everything included. No added fees from us.

TrooNow DIY (Square + Instagram) Toast
Website + menu Included Instagram bio link $75/mo add-on
Online order processing 2.9% + $0.30 (to Stripe/Square) Square Online (free tier) 3.5% + $0.15
Payment processor choice Stripe or Square Square only Toast Pay only
Tablet POS Included Square POS (free) Included
In-person card reader Stripe or Square reader Square reader (free) Toast reader ($627+)
Thermal receipt printing Any 80/58mm printer Square only Star/Epson
Barcode scanners (UPC + labels) Any USB / BT No Add-on
Live location map Included Manual posts only No
Festival mode (QR + pickup codes) Included (Plus) No No
Combos / bundle deals Included No Add-on
SMS marketing Included No $185/mo bundle
Loyalty program Included Square Loyalty ($45/mo) $185/mo bundle
Event bookings Included DMs / Google Form No
Staff roles + PIN login Included No Included
Public marketplace listing Included No No
Permit tracker Included No No
Sales dashboard + CSV export All plans Square Reports Limited
Expense ledger + P&L + mileage Pro & Plus No No
Bills & accounts payable Plus No No
"Download for your CPA" ZIP Included No No
Starting price From $19/mo (annual) $0 + Square fees $69/mo + $627 hardware

Currently on Toast? Calculate your exact savings →   |   Juggling Square + Instagram + a Google Form? There’s a better way.

Simple pricing. No added fees.

14-day free trial. No contracts. No platform fees on your sales.

Switching from Toast? See what you'd save →

Starter
$19/mo
billed $228/yr

Single-truck starter — get online fast.

  • Online ordering + menu
  • Live location map
  • Tablet POS
  • SMS notifications
  • Loyalty program
  • Combos / bundle deals
  • Event bookings
  • Sales dashboard + analytics
  • Listing on /book-a-truck directory
  • Free subdomain (you.troonow.com)
Start free trial
Pro
$39/mo
billed $468/yr

For serious single-truck operators who want to grow.

  • Everything in Starter, plus:
  • Your own custom domain
  • Advanced analytics
  • Recipe profitability + menu engineering
  • Expense ledger, vendors, mileage
  • P&L + sales-tax summary reports
  • Auto Google review prompts
Start free trial
Plus
$79/mo
billed $948/yr

Multi-truck fleets, festival ops, and marketplace leads.

  • Everything in Pro, plus:
  • Up to 3 trucks ($25/mo per extra)
  • Fleet Console with live map
  • Festival Mode (QR ordering + pickup codes)
  • Bills & accounts payable tracking
  • Featured placement on /book-a-truck
  • Priority support
Start free trial
Done For You

We build everything. You just cook.

Full setup by Jimmy — menu entered, photos uploaded, QR codes ready, payment processor connected — done within 5 business days. You review, you approve, you go live.

$500
to reserve your slot
+
$1,495
before you go live
+
$39/mo
ongoing (your plan)
Reserve your setup slot →

$500 deposit is non-refundable after build begins · Balance due before your site goes live · Includes your first month

Bookkeeping, P&L, sales-tax and mileage tools are provided as informational record-keeping features, not as tax, legal, or accounting advice. Figures reflect only data you enter and orders processed through TrooNow. Always consult a licensed CPA or tax professional before filing. See our Terms of Service §8.

Questions? Answers.

No — TrooNow IS your website. You get a full public site at your own subdomain (or custom domain on Pro+) with your menu, location, hours, ordering, and event bookings. There's nothing else to set up.
Not at all. Our setup wizard walks you through everything in under 5 minutes. If you can post on Instagram, you can run your site.
You choose your processor — Stripe or Square. Stripe supports credit/debit cards, Apple Pay, Google Pay, and Link. Square supports credit/debit cards, Apple Pay, and Google Pay. Either way, funds settle directly to your bank account.
Yes! Pro and Plus plans include custom domain support. We handle the SSL certificate automatically.
TrooNow charges zero platform fees on your orders. If you use Stripe, their standard rate (2.9% + 30¢ per transaction) applies and goes directly to Stripe. If you use Square, their standard rate (2.6% + 10¢ for in-person, 2.9% + 30¢ for online) applies and goes directly to Square. Either way, TrooNow takes nothing from your sales.
Yes. No contracts, no cancellation fees. Export all your data with one click.
Yes — Plus plan includes up to 3 trucks managed from one account, with a live fleet-map console, per-truck QR codes, and truck-tagged sales so you know where every dollar came from. Need more than 3? $25/mo per extra truck.
When you're working a festival, you start a Festival Event from the admin. Customers scan the QR stuck on your truck, order + pay from their phone, and get a 3-digit pickup code. A big-screen display (a tablet, TV, or old monitor) flashes ready codes so customers come to the window at the right time — no shouting names, no chaos. Festival Mode is included on Plus.
Classic 'N items for $X' deals like '3 tacos for $10' or '2 drinks + chips for $8'. You pick which menu items qualify, how many are needed, and the combo price. The discount auto-applies at checkout — no codes to type, no math at the window. Works on your regular menu or scoped to specific festivals.
Yes. Any tablet becomes a POS — tap menu items, take cash/card/check, apply tax + tip, print a receipt. Every sale logs as an order so your revenue reports include walk-ins, not just online orders. Multi-truck tenants pick which truck the tablet is ringing up for so every sale gets attributed correctly.
Yes, on Pro and above. Pro includes an expense ledger, vendors, mileage log, P&L and sales-tax summary. Plus adds bills and accounts payable. They are not a replacement for a CPA, and nothing in them is tax, legal, or accounting advice. Terms §8.
Depends on your payment processor. Stripe users: (1) Enter a flat rate in Settings and we add it to every order — you're responsible for the rate being correct and for filing. (2) Turn on Stripe Tax and Stripe calculates the right rate at checkout based on your nexus registrations — then Stripe, not TrooNow, carries rate responsibility. Square users: Configure your tax rates in the Square Dashboard → Sales Taxes. Square applies them automatically at checkout. TrooNow does not file returns or determine your nexus regardless of processor. Check with a CPA.
No. Figures in the P&L, tax summary, and mileage pages reflect only the data you enter and the orders processed through TrooNow — they do not include cash sales, adjusting entries, payroll, or off-platform activity. Always have a licensed CPA review before filing.
Yes. Create staff members with a 4–6 digit PIN and pick a role: Owner, Manager, Server, or Kitchen. Servers can take orders but can't see Stripe or Settings. Kitchen just sees the queue. One tablet, one PIN per shift — no shared passwords.
Connect your Twilio account (5-minute setup, ~1 cent per text). We handle the sending — order alerts, location broadcasts with geofencing so only people nearby get texted, review requests, and weather cancellations.
Yes — every plan includes a free listing on our public /book-a-truck directory. Customers can search by city/cuisine, see a live map of trucks open right now, star their favorites, and click through to your ordering page. Plus plans get Featured placement and priority on the map.
Depends on your processor. With Stripe: Option A (online checkout handoff, 2.9% + 30¢) — cashier taps Complete Sale, customer scans a QR code and pays on their phone. Option B (Stripe Terminal reader, 2.7% + 5¢) — pair a BBPOS Chipper 2X (~$59) or Stripe S700 (~$349) over Bluetooth. With Square: use the Square reader you already own — it works for both in-person and online orders. TrooNow takes zero cut either way.
Yes — any thermal receipt printer your tablet or PC can see. Install the printer driver on your OS once (Star TSP100, Epson TM-M30, MUNBYN ITPP047, whatever's on your bench). Pick paper width (80mm or 58mm) in settings, optionally flip on Auto-print, and receipts print on every sale with your logo, order number, itemized totals, and a custom footer. Hardware $80–250 depending on speed / cutter / network features.
Yep. Any USB or Bluetooth barcode scanner works — they act as keyboards, so no drivers or integrations. Assign a UPC (or generate an internal code) to each menu item, scan at the window, and the item drops into the cart with a beep. Print your own barcode sticker sheets directly from the admin — pick items, how many of each, and print to any sticker paper (Avery 5160 / 5163) or plain paper. Great for prepped items, shelf tags, festival pre-bagged specials.
Yes — food trucks are who we built it for, but TrooNow works for restaurants too. When you sign up you pick your business type: Food Truck, Restaurant, or Both. Restaurant mode unlocks reservations, table QR ordering, dine-in order management, and a Visit Us block on your homepage. Food truck features (live map, pre-orders, festival mode) are hidden when not needed so your admin stays clean.
Enable reservations in Settings, set your open/close time, slot duration, and how far out customers can book. A Reserve button appears on your site and in the nav. Customers fill out a form with their name, date, time, party size, and any special requests. You manage it all from /admin/reservations — confirm, seat, assign a table number, or cancel with one click.
Go to Admin → Tables and add your tables (Table 1, Table 2, etc.). Print the QR code for each table — they're auto-generated. Laminate them and stick them on the table. When a customer scans, they land on your menu with the table number already set. They order and pay from their phone. The order shows up in your kitchen display with a bold 'Table 4' badge so staff know exactly where it's going.
Yes — pick 'Both' when you sign up (or change it in Settings anytime). Hybrid mode gives you all food truck features and all restaurant features under one login, one subscription. Useful if you have a brick-and-mortar location and also run a catering truck, or if you do weekend markets out of your restaurant kitchen.

Ready to ditch the app juggle?

Join food truck operators who stopped duct-taping tools together and started selling more.

Start your free trial

Cancel anytime. No contracts.