Your food truck website needs more than a page builder
Squarespace builds pretty sites. Wix builds flexible sites. Neither one can tell your customers where you're parked right now.
Why generic website builders don't work for food trucks
A food truck website needs a live location — not a contact page
Your most important page isn't your menu or your story. It's where you are right now. Generic builders give you a static 'Find Us' page with an address — useless for a truck that moves daily. TrooNow gives you a live map that updates the moment you park, a weekly schedule, and geofenced SMS alerts to subscribers when you're nearby.
Online ordering is an add-on they charge extra for
Squarespace's Commerce plan (required for real ordering) is $36/month and takes a 3% platform cut on top of Stripe's processing fee. Wix's Business plan with ordering is $27/month. Neither has a kitchen display, pre-order scheduling, or QR codes for festival ordering. TrooNow includes all of it from $19/month with zero platform cut.
You'll need five other tools to do what TrooNow does in one
Generic builder for the site. A separate app for ordering. Another for SMS marketing. Another for loyalty. A scheduling tool for your weekly locations. A booking form for catering. That's five subscriptions, five logins, and five things that don't talk to each other. TrooNow is all of them in one dashboard.
Generic sites don't rank for food truck searches
Every TrooNow site gets a free listing on /book-a-truck — a marketplace that shows up in searches like 'food trucks in Austin' or 'hire a BBQ truck.' Squarespace and Wix don't have a marketplace. You'd need to build your own SEO from scratch with no network effect behind it.
Feature comparison
| Feature | TrooNow | Squarespace / Wix |
|---|---|---|
| Starting price | $19/mo | $16–$36/mo (Squarespace) / $17–$27/mo (Wix) |
| Platform fee on orders | $0 | 0–3% (Squarespace) |
| Food-truck-specific design | ✓ Built in | DIY templates |
| Live location map | ✓ Included | ✗ |
| SMS location alerts | ✓ Included | ✗ |
| Online ordering (built in) | ✓ All plans | Add-on / higher plan |
| Kitchen display | ✓ Included | ✗ |
| QR ordering + festival mode | ✓ Plus plan | ✗ |
| Loyalty program | ✓ Included | ✗ / add-on |
| Catering + event bookings | ✓ Included | ✗ |
| Public marketplace listing | ✓ Included | ✗ |
| Setup time | 5 minutes | Hours to days |
| Food truck expertise | ✓ Built for trucks | ✗ Generic |
Common questions
A food truck website that actually works for food trucks.
Live location, ordering, SMS, loyalty — set up in 5 minutes. 14-day free trial.
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