A loyalty program your food truck customers will actually use
Loyalty apps nobody downloads, punch cards that get lost, and stamp programs that get gamed — there's a better way.
Why most food truck loyalty programs fail
Loyalty apps are a download nobody makes
Third-party loyalty apps require customers to download something, create an account, and remember to open it before they order. At a food truck window with a line behind them, that's not happening. TrooNow's loyalty is built into the same ordering flow customers already use — no app, no separate login, no extra step.
Punch cards get lost and get gamed
A physical punch card has no memory. Lost card, lost progress. And a creative customer with a hole punch can game your whole program. TrooNow tracks points digitally — tied to a phone number, visible to the customer on every order confirmation, impossible to fake.
Generic loyalty platforms charge $45–$100/month as an add-on
Square Loyalty is $45/month. Fivestars charges monthly per location. Stamp Me is $39/month. These are separate tools that don't share data with your POS, your SMS list, or your ordering page. TrooNow includes loyalty in every plan — no add-on, no separate subscription.
Loyalty only works if customers know they have points
The most common loyalty program failure is customers forgetting they have points. TrooNow sends an SMS reminder when a customer is close to a reward and when you're open near them — two reasons to come back, delivered at exactly the right moment.
Included from $19/mo — no add-ons
Food Truck Loyalty Program is part of every TrooNow plan. 14-day free trial.
Points per dollar spentSet your earn rate — e.g. 1 point per $1 spent. Works on online orders and POS sales.
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Custom rewards you defineFree item, discount, free drink — you decide what each reward costs in points and what it gives.
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Signup bonusGive new members a bonus on their first order to encourage enrollment.
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SMS remindersAutomated text when a customer is close to their next reward. They don't forget their points.
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Works on every order typeOnline orders, POS sales, and QR orders all earn points — no gaps in the program.
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Customer dashboardEvery customer can check their balance from their order confirmation page. No app download.
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No third-party requiredBuilt into TrooNow — same system, same data, no separate subscription.
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Included in every planStarter at $19/mo includes the full loyalty system. Not a Pro/Plus upgrade.
Common questions
No. When a customer places an online order, they're automatically enrolled with their phone number. Their points are tracked without any app or separate account. They see their balance on every order confirmation.
When processing a POS sale, enter the customer's phone number and TrooNow looks up their loyalty account and adds points automatically. If they're a new customer, it creates an account on the spot.
Yes — you can adjust the earn rate at any time from the admin dashboard. Run double points on Tuesdays, at festivals, or for a limited time as a promotion. Change it back whenever you want.
Free items tend to perform better than discounts — 'free drink after 10 visits' feels more tangible than '10% off.' The best programs have a low-threshold first reward (easy to reach, drives enrollment) and a higher aspirational reward (free combo) that keeps regulars coming back.
Yes. Festival Mode QR orders earn points just like regular online orders. It's a good way to convert festival customers into your regular following — they earn points at the event, get an SMS when you're nearby next week.
Loyalty built in. No extra subscription.
Points, rewards, and SMS nudges included in every TrooNow plan starting at $19/mo.