Stop paying DoorDash 30%. Own your online ordering.

DoorDash takes 15–30% of every order and gives you nothing in return — not the customer's contact info, not loyalty data, not control over your brand. TrooNow gives food trucks direct ordering with zero commission.

Why food trucks shouldn't rely on DoorDash

30% commission wipes out your profit on every order

At a $15 average ticket, DoorDash's 15–30% commission is $2.25–$4.50 per order. On 1,000 orders a month that's $2,250–$4,500 gone before you've paid for ingredients, labor, or the truck. Food trucks run on 10–15% net margins — DoorDash commissions can eat the entire profit margin on every single order.

You don't own the customer — DoorDash does

When someone orders through DoorDash, their name, phone, and email belong to DoorDash. You can't text your regulars when you're at their neighborhood. You can't run a loyalty program. You can't retarget them. Your best customers are locked in someone else's app. TrooNow direct ordering means you own the customer relationship from the first order.

Delivery doesn't fit the food truck model anyway

Most food trucks don't deliver — you're at a location and customers come to you. DoorDash charges commissions even for pickup orders. You're paying a delivery platform markup for a service your customers aren't even using. What you actually need is pre-ordering, a live location map, and SMS alerts — all things DoorDash doesn't offer.

DoorDash controls your visibility — and your rating

If DoorDash decides to bury your listing, adjust your ranking, or change their algorithm, your order volume drops overnight and you have no recourse. Your direct ordering page on TrooNow lives on your own URL — you can share it, run ads to it, put it in your Instagram bio, and print it on your menu board. No platform can take it away.

Feature comparison

Feature TrooNow DoorDash
Monthly cost $19/mo flat 15–30% per order
Commission per order $0 15–30%
You own customer data ✓ Full name, phone, email ✗ DoorDash owns it
Direct ordering page ✓ Your URL ✗ DoorDash URL only
SMS marketing to customers ✓ Included ✗ Not available
Loyalty program ✓ Included ✗ Not available
Live location map ✓ Included ✗ Not applicable
Pre-ordering / scheduling ✓ Included ✗ Not available
Festival / QR ordering mode ✓ Included ✗ Not available
Kitchen display ✓ Included ✗ Not available
Catering booking ✓ Included ✗ Not available
Custom domain ✓ Pro & Plus ✗ Not available
14-day free trial ✓ N/A

Common questions

Yes — many operators use TrooNow for their direct ordering channel and keep DoorDash as a secondary option for discovery. The goal over time is to shift as many customers as possible to your direct channel where you own the relationship and pay zero commission.
Put your TrooNow ordering link everywhere — Instagram bio, Facebook page, Google Business profile, QR code on your truck and menu board, and in your SMS alerts. Customers who've ordered direct once rarely go back to the third-party app — the experience is faster and often cheaper for them too (no inflated prices to cover commissions).
TrooNow is built for food trucks that operate at a location — it handles pre-ordering, pickup scheduling, and walk-up QR ordering. If delivery is a significant part of your model, you can keep DoorDash for that while using TrooNow for everything else.
At $15 avg ticket and 1,000 orders/month with a 20% DoorDash commission, you're paying $3,000/month to DoorDash. TrooNow is $19/month plus Stripe's standard 2.9% + $0.30 per transaction — about $465/month total. Potential savings: $2,535/month or $30,420/year.
Most customers will use whatever is easiest — and a direct link in your Instagram bio or a QR code on your truck is just as easy as opening DoorDash. Regulars who follow you on social or have your number will almost always prefer direct ordering once they know it exists.

Your ordering page. Your customers. Zero commission.

Set up direct online ordering for your food truck in 5 minutes. $19/mo, 14-day free trial.

Start your free trial →