Mexican / Tacos Kansas City, MO Case Study

How a Taco Truck Eliminated DoorDash and Kept $14,000 More Per Year

Switched from DoorDash to commission-free ordering. Revenue stayed flat. Profit went up $14,000/year.
← All case studies
Flat
Revenue change
+$14,000/yr
Profit impact
6 weeks
Time to results

The challenge

Fuego Tacos was doing $8,000/month through DoorDash at 25% commission — paying DoorDash roughly $2,000/month. Combined with food cost and labor, the DoorDash channel was barely profitable.

The solution

Switched to TrooNow's built-in online ordering. Promoted the direct link via Instagram bio and a QR code at the truck window. Offered a first-time 'order direct' discount to migrate existing DoorDash customers.

The results

  • Eliminated $2,000/month in DoorDash commissions
  • Direct ordering volume replaced DoorDash volume within 6 weeks
  • Added $14,000/year in net profit with no change in gross revenue
  • Built a customer database of 340 direct contacts in 3 months
"We were working for DoorDash, basically. Switching to our own ordering page was the best business decision we made."
— Fuego Tacos, Kansas City, MO

Get results like Fuego Tacos

TrooNow is $19/month — POS, online ordering (0% commission), live location, loyalty, and festival mode, all included.

Start your free trial →